Challenge: Create a campaign to introduce healthier food choices into the target homes and communities.
Insight: The success of RPG Card Games are proof that children of all ages are capable of thinking strategically and making well thought decisions.
Concept: The card game for healthy choices.
Big idea: Create a Playing Card Game inspired by the Food Pyramid that encourages the players to decide for themselves between healthy and unhealthy foods based on their stats.
– Summit Creative Award: Bronze / Young Global 2017 : Finalist